Packaging as brand marketing

Abstract

[...] packaging is an integral component of brand marketing, playing a vital role in establishing brand identity, fostering consumer engagement, and driving sales. Packaging design and branding are pivotal considerations for businesses aiming to differentiate themselves and cultivate a strong brand image. Effective packaging design leaves a favorable brand impression and influences consumer behavior, while eco-friendly packaging solutions appeal to environmentally conscious consumers. Therefore, in today's competitive marketplace, packaging represents a potent marketing tool that businesses cannot afford to overlook.