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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Kartsiotis, George | - |
dc.contributor.advisor | Sklavounos, Nikolaos | - |
dc.contributor.author | Faroutzas, Spyridon-Orfeas | - |
dc.date.accessioned | 2024-01-10T07:18:03Z | - |
dc.date.available | 2024-01-10T07:18:03Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://repository.afs.edu.gr/handle/6000/576 | - |
dc.description | Includes images, charts, and bibliographical references. | en_US |
dc.description | BSc (Hons) in International Food & Agribusiness Management | en_US |
dc.description.abstract | [...] packaging is an integral component of brand marketing, playing a vital role in establishing brand identity, fostering consumer engagement, and driving sales. Packaging design and branding are pivotal considerations for businesses aiming to differentiate themselves and cultivate a strong brand image. Effective packaging design leaves a favorable brand impression and influences consumer behavior, while eco-friendly packaging solutions appeal to environmentally conscious consumers. Therefore, in today's competitive marketplace, packaging represents a potent marketing tool that businesses cannot afford to overlook. | en_US |
dc.format.extent | 31 pages | en_US |
dc.language.iso | en | en_US |
dc.publisher | Perrotis College | en_US |
dc.publisher | Cardiff Metropolitan University | en_US |
dc.rights | All rights reserved | en_US |
dc.rights | Attribution-NonCommercial 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | Branding | en_US |
dc.subject | Consumer perception | en_US |
dc.subject | Marketing strategy | en_US |
dc.subject | Design | en_US |
dc.subject | Product identity | en_US |
dc.subject.lcsh | Dissertations, Academic | en_US |
dc.subject.lcsh | Branding (Marketing) | en_US |
dc.subject.lcsh | Consumer behavior | en_US |
dc.subject.lcsh | Packaging - Design | en_US |
dc.subject.other | Perrotis College - Dissertations - 2023 | en_US |
dc.subject.other | Marketing and management for the food industry. Perrotis College | en_US |
dc.title | Packaging as brand marketing | en_US |
dc.type | Dissertation | en_US |
local.description.status | Not published | en_US |
Appears in Collections: | Dissertations |
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