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Title: | The influence of social media on the buying behavior of Greek farmers on the purchase of agricultural machinery |
Authors: | Gkavliaroudis, Sideris |
Supervisors: | Karamanos, Anastasios Despoudi, Stella |
Subjects LC: | Academic theses Consumers' preferences Social media Consumer behavior SPSS (Computer file) Agricultural machinery Farmers - Greece |
Keywords: | Social media Buying behavior Agri-food sector Greek farmers Agriculture Questionnaire Google forms Machinery Trends SPSS |
Issue Date: | Jun-2022 |
Publisher: | Perrotis College Cardiff Metropolitan University |
Abstract: | To what extent do social media influence the buying behavior of Greek consumers involved in the agricultural sector? How much time does the average Greek farmer and entrepreneur spend on social media? To what extent do they trust the information through social media? Which social media are used the most? This research attempts to answer these useful questions and more, but also to draw conclusions about how social media influences users' decisions. Our research focuses on people involved in agriculture and the agri-food sector, for whom we collected a satisfactory number of responses to the questionnaire distributed electronically via google forms . starting from the reasons why consumers use social media (information, entertainment,etc.) we present both descriptively and quantitatively the results of the questionnaire, trying to correlate variables such as the time spent by users on social media and the extent to which they are influenced by it. Social media is a powerful tool for promoting products/services. |
Description: | Includes bibliographical references, charts, illustrations, and appendix. MSc (Hons) in Marketing for the Agro-food sector |
Length: | 45 pages |
Type: | Thesis |
Publication Status: | Not published |
URI: | http://repository.afs.edu.gr/handle/6000/522 https://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=26942 |
Repository: | DAPL |
Restrictions: | All rights reserved Attribution-NonCommercial 4.0 International |
Language: | en |
Appears in Collections: | Theses |
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