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dc.contributor.advisorKaramanos, Anastasios-
dc.contributor.advisorDespoudi, Stella-
dc.contributor.authorGkavliaroudis, Sideris-
dc.descriptionIncludes bibliographical references, charts, illustrations, and appendix.en_US
dc.descriptionMSc (Hons) in Marketing for the Agro-food sectoren_US
dc.description.abstractTo what extent do social media influence the buying behavior of Greek consumers involved in the agricultural sector? How much time does the average Greek farmer and entrepreneur spend on social media? To what extent do they trust the information through social media? Which social media are used the most? This research attempts to answer these useful questions and more, but also to draw conclusions about how social media influences users' decisions. Our research focuses on people involved in agriculture and the agri-food sector, for whom we collected a satisfactory number of responses to the questionnaire distributed electronically via google forms . starting from the reasons why consumers use social media (information, entertainment,etc.) we present both descriptively and quantitatively the results of the questionnaire, trying to correlate variables such as the time spent by users on social media and the extent to which they are influenced by it. Social media is a powerful tool for promoting products/services.en_US
dc.formatSpiral bindingen_US
dc.format.extent45 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectSocial mediaen_US
dc.subjectBuying behavioren_US
dc.subjectAgri-food sectoren_US
dc.subjectGreek farmersen_US
dc.subjectGoogle formsen_US
dc.subject.lcshAcademic thesesen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshSocial mediaen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshSPSS (Computer file)en_US
dc.subject.lcshAgricultural machineryen_US
dc.subject.lcshFarmers - Greeceen_US
dc.subject.otherPerrotis College - Theses - 2022en_US
dc.subject.otherMarketing for the agro-food sector. Perrotis Collegeen_US
dc.titleThe influence of social media on the buying behavior of Greek farmers on the purchase of agricultural machineryen_US
local.description.statusNot publisheden_US
Appears in Collections:Theses

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