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Τίτλος: The influence of social media on the buying behavior of Greek farmers on the purchase of agricultural machinery
Συγγραφείς: Gkavliaroudis, Sideris
Επιβλέποντες: Karamanos, Anastasios
Despoudi, Stella
Θέματα LC: Academic theses
Consumers' preferences
Social media
Consumer behavior
SPSS (Computer file)
Agricultural machinery
Farmers - Greece
Λέξεις-Κλειδιά: Social media
Buying behavior
Agri-food sector
Greek farmers
Agriculture
Questionnaire
Google forms
Machinery
Trends
SPSS
Ημερομηνία Έκδοσης: Ιου-2022
Εκδότης: Perrotis College
Cardiff Metropolitan University
Επιτομή: To what extent do social media influence the buying behavior of Greek consumers involved in the agricultural sector? How much time does the average Greek farmer and entrepreneur spend on social media? To what extent do they trust the information through social media? Which social media are used the most? This research attempts to answer these useful questions and more, but also to draw conclusions about how social media influences users' decisions. Our research focuses on people involved in agriculture and the agri-food sector, for whom we collected a satisfactory number of responses to the questionnaire distributed electronically via google forms . starting from the reasons why consumers use social media (information, entertainment,etc.) we present both descriptively and quantitatively the results of the questionnaire, trying to correlate variables such as the time spent by users on social media and the extent to which they are influenced by it. Social media is a powerful tool for promoting products/services.
Περιγραφή: Includes bibliographical references, charts, illustrations, and appendix.
MSc (Hons) in Marketing for the Agro-food sector
Έκταση: 45 pages
Τύπος: Thesis
Κατάσταση Δημοσίευσης: Not published
URI: http://repository.afs.edu.gr/handle/6000/522
https://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=26942
Αποθετήριο: HUB
Δικαιώματα: All rights reserved
Attribution-NonCommercial 4.0 International
Γλώσσα: en
Εμφανίζεται στις Συλλογές: Διπλωματικές εργασίες

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