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http://repository.afs.edu.gr/handle/6000/587| Title: | Young consumer perception on sponsored food advertisement through social media and its effects |
| Authors: | Rebholz, Konstantinos |
| Supervisors: | Sklavounos, Nikolaos Kartsiotis, George |
| Subjects LC: | Dissertations, Academic Internet marketing Food - Marketing Advertising Social media - Influence Social media - Research Online social networks Consumers - Research Consumer behavior Consumers' preferences Food industry and trade SPSS (Computer file) |
| Keywords: | Consumer behaviour Market influence Social media Social media influence Consumer perceptions Sponsored advertisement Online advertisement Web 2.0 Online exposure and marketing Social media marketing |
| Issue Date: | May-2023 |
| Publisher: | Perrotis College Cardiff Metropolitan University |
| Abstract: | Social media are for marketers a very useful tool for advertisement. Sponsored advertisement is a form of social media marketing that has been proven beneficial for all types of businesses. Due to the increasing numbers of social media users, it is observed that food brands infiltrated social media platforms, promoting via sponsored advertisement their products and services. The question was raised, if sponsored advertisement is beneficial for food products and how it is perceived by the public. Consuming behaviour of food products is very different than any other products or services. Is sponsored advertisement a practice that benefits a food brand? If yes in what extend an in which aspect? This research paper tries to evaluate the applicability of social media’s sponsored advertisement for food brands marketing purposes. |
| Description: | Includes bibliographic references, charts and appendix BSc (Hons) in International Business |
| Length: | 50 pages |
| Type: | Dissertation |
| Publication Status: | Not published |
| URI: | http://repository.afs.edu.gr/handle/6000/587 |
| Restrictions: | All rights reserved Attribution-NonCommercial 4.0 International |
| Language: | en |
| Appears in Collections: | Dissertations |
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