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Title: Red wine consumer's behavior in north[ern] Greece
Authors: Georgiadis, Konstantinos
Supervisors: Sklavounos, Nikolaos
Kartsiotis, George
Subjects LC: Dissertations, Academic
Consumer behavior
Wine - Marketing
Food habits - Greece
SPSS (Computer file)
Wine and winemaking
COVID-19 Pandemic, 2020-
Keywords: Red wine
Consumer behavior
Northern Greece
Change of consumers' behavior
Effect of the pandemic
Issue Date: May-2023
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The goal of this report is to examine the red wine consumer’s behavior in the north part of Greece. In order to make sure that the data gathered is valid and enough, quantitative method and qualitative method are going to be applied. For the first, a questionnaire is distributed to Greek citizens through social media platforms with 10 questions about demographics and wine preferences and for the latter three interviews with people that have a huge experience in red wine sector in order to get quality information. Also, the data gathered is showed through tables and charts and then compared using cross tabulation method.
Description: Includes bibliographical references and charts.
BSc (Hons) in International Food & Agribusiness Management
Length: 24 pages
Type: Dissertation
Publication Status: Not published
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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