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Title: Logistics and distribution strategies in the fresh fruit supply chain: the case of kiwis in Pieria
Authors: Panagiotopoulou, Anastasia
Supervisors: Karamanos, Anastasios
Subjects LC: Academic theses
Physical distribution of goods - Management
Business logistics - Management
Marketing channels
Keywords: Kiwis
Greek logistics
Pieria, Greece
Distribution strategies
Issue Date: 2022
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: "This dissertation is a study of the Greek logistics chain in combination with kiwis, the main crop in the prefecture of Pieria. Through the present research, an attempt is made to study the factors that influence and support this crop in the specific area, but also show how logistics can help producers get better in the field. Pieria in Greece is the first region in kiwi production." ~ from the Introduction.
Description: Includes bibliographical references and illustrations.
MSc in the Marketing for the Agro-Food Sector
Length: 23 pages
Type: Thesis
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Theses

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