Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/473
Title: The impact of Covid-19 on consumer behaviour and consumers' perceptions towards white label products in Greece
Authors: Didaskalopoulos, George
Supervisors: Sklavounos, Nikolaos
Kartsiotis, George
Subjects LC: Dissertations, Academic
Consumer behavior
Consumers' preferences
Retail trade - Marketing
Keywords: Consumer perceptions
Consumer behavior
Covid-19 impact
White label products
Greece
Retailers
Issue Date: Jan-2022
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: During the COVID-19 epidemic, these two advantages—high availability and cheap price—made private-label goods much more enticing to customers. Retailers gain from the customer’s decision to move toward private labels as well, since private labels are often more lucrative for them. Furthermore, high-quality private brands may attract a dedicated following and serve as a major promoter of consumer loyalty to the business. In this [paper], we will look at how Greece's private-label boom came about and if it will be short-lived, since shops risk disappointed first-time customers of private-label items with a [poor-quality] offering. Another question that will be answered in the span of this assignment is, whether or not there is a possibility that, after the COVID-19 problem has passed, most customers [abandon] store brands in favour of their favourite brands. If retailers do not improve their private-label game, we hypothesize the answer to this question to almost certainly be positive.
Description: Includes charts, bibliographical references, and appendix. BSc (Hons) in International Food & Agribusiness Management
Length: 43 pages
Type: Dissertation
Publication Status: Not published
URI: http://repository.afs.edu.gr/handle/6000/473
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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