The impact of Covid-19 on consumer behaviour and consumers' perceptions towards white label products in Greece

Abstract

During the COVID-19 epidemic, these two advantages—high availability and cheap price—made private-label goods much more enticing to customers. Retailers gain from the customer’s decision to move toward private labels as well, since private labels are often more lucrative for them. Furthermore, high-quality private brands may attract a dedicated following and serve as a major promoter of consumer loyalty to the business. In this [paper], we will look at how Greece's private-label boom came about and if it will be short-lived, since shops risk disappointed first-time customers of private-label items with a [poor-quality] offering. Another question that will be answered in the span of this assignment is, whether or not there is a possibility that, after the COVID-19 problem has passed, most customers [abandon] store brands in favour of their favourite brands. If retailers do not improve their private-label game, we hypothesize the answer to this question to almost certainly be positive.