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dc.contributor.advisorSklavounos, Nikolaos-
dc.contributor.authorMilijevic, Srdjan-
dc.descriptionIncludes charts, bibliographical references, and appendices.en_US
dc.descriptionBSc (Hons) in International Food & Agribusiness Managementen_US
dc.description.abstractThe aim of this paper is to perform an international comparison of consumers' purchase intentions towards dairy products with evidence from Greece and Serbia. The Theory of Planned Behavior (TPB) model is used as theoretical base of this research, approaching the consumers' purchase intentions towards dairy products from an international perspective. Purchase Intention is the dependent variable and the independent ones are: Food Neophilia, Product Knowledge, Health Consciousness, Social Contacts and Price Perception. This particular model is used in order to understand and predict Greek and Serbian consumers' willingness to buy dairy products. This study has followed the quantitative methodology. More specifically, a corresponding questionnaire, interpreted for this research, was used, which has been distributed through internet and social media and physical locations such as super markets and small dairy shops. Overall, 288 usable responses were obtained and they were analyzed through Microsoft Office Excel and IBM SPSS platforms. This dissertation is beneficial for the companies in order to analyze consumers' purchase intentions for the Greek and Serbian dairy sector.en_US
dc.formatHard coveren_US
dc.format.extent90 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectConsumers' purchase intentionsen_US
dc.subjectTheory of planned behavioren_US
dc.subjectFood neophiliaen_US
dc.subjectProduct knowledgeen_US
dc.subjectHealth consciousnessen_US
dc.subjectSocial contactsen_US
dc.subjectPrice perceptionen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshDairy productsen_US
dc.subject.lcshSPSS (Computer file)en_US
dc.subject.otherPerrotis College - Dissertations - 2018en_US
dc.subject.otherMarketing and management for the food industry. Perrotis Collegeen_US
dc.titleInternational comparison of consumers' purchase intentions towards dairy products: evidence from Greece and Serbiaen_US
dc.title.alternativeInternational comparison of consumers' purchase intentions towards dairy products: evidence from Greece and Serbijaen_US
local.description.statusNot publisheden_US
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