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Title: International comparison of consumers' purchase intentions towards dairy products: evidence from Greece and Serbia
Other Titles: International comparison of consumers' purchase intentions towards dairy products: evidence from Greece and Serbija
Authors: Milijevic, Srdjan
Supervisors: Sklavounos, Nikolaos
Subjects LC: Dissertations, Academic
Consumers' preferences
Consumer behavior
Dairy products
SPSS (Computer file)
Keywords: Consumers' purchase intentions
Theory of planned behavior
Food neophilia
Product knowledge
Health consciousness
Social contacts
Price perception
Issue Date: May-2018
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The aim of this paper is to perform an international comparison of consumers' purchase intentions towards dairy products with evidence from Greece and Serbia. The Theory of Planned Behavior (TPB) model is used as theoretical base of this research, approaching the consumers' purchase intentions towards dairy products from an international perspective. Purchase Intention is the dependent variable and the independent ones are: Food Neophilia, Product Knowledge, Health Consciousness, Social Contacts and Price Perception. This particular model is used in order to understand and predict Greek and Serbian consumers' willingness to buy dairy products. This study has followed the quantitative methodology. More specifically, a corresponding questionnaire, interpreted for this research, was used, which has been distributed through internet and social media and physical locations such as super markets and small dairy shops. Overall, 288 usable responses were obtained and they were analyzed through Microsoft Office Excel and IBM SPSS platforms. This dissertation is beneficial for the companies in order to analyze consumers' purchase intentions for the Greek and Serbian dairy sector.
Description: Includes charts, bibliographical references, and appendices.
BSc (Hons) in International Food & Agribusiness Management
Length: 90 pages
Type: Dissertation
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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