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Τίτλος: A quantitative analysis of the factors affecting consumer behaviour regarding private label products : the case of the Greek supermarket Masoutis
Συγγραφείς: Tireli, Loukia
Επιβλέποντες: Papadopoulos, Philip
Θέματα LC: Dissertations, Academic
Consumer behavior
Retail trade
Customer equity
Customer relations
Λέξεις-Κλειδιά: Consumer behavior
Private label products
Ημερομηνία Έκδοσης: Μαΐ-2015
Εκδότης: Perrotis College
Cardiff Metropolitan University
Επιτομή: The main objective of the current dissertation is to contribute on knowledge into the topic of the factors that affect consumer behaviour regarding private label products. Moreover, the primary research is going to identify the most important factors during the shopping process, as well as, the existence of statistical significant relationships between the variables of the research and specifically the intention to buy private label products, the factors of perceived value (quality, emotional, price and social), the brand consciousness of customers and consumers' attitude toward private label products. A primary quantitative research has been conducted in order to answer on specific research hypothesis that have been stated in the methodology chapter. The main findings of the research illustrate that there are positive relationships between the intention to buy private label products, the factors of perceived value (quality. emotional, price and social), the brand consciousness of customers and consumers attitude toward private label products, and with some of the demographic variables.
Περιγραφή: Honours Degree in International Business
Includes bibliographical references, charts and illustrations
Έκταση: 61 pages
Τύπος: Dissertation
Κατάσταση Δημοσίευσης: Not published
URI: http://repository.afs.edu.gr/handle/6000/197
https://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=19855
Αποθετήριο: DAPL
Δικαιώματα: All rights reserved
Attribution-NonCommercial 4.0 International
Γλώσσα: en
Εμφανίζεται στις Συλλογές: Πτυχιακές εργασίες

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