Please use this identifier to cite or link to this item:
Title: Green marketing on the American Farm School products
Authors: Daskalaki, Dimitra C.
Supervisors: Sklavounos, Nikolaos
Subjects LC: Dissertations, Academic
Green marketing
Green marketing - Case studies
Consumer behavior
Food habits
Keywords: Green marketing
American Farm School
Global warming
Green advertising
Healthy / Organic Food
Environmental management
Farming movement
Hellenic Statistical Authority
Issue Date: 1-May-2023
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The project aims to evaluate the concepts of green entrepreneurship and green marketing, which have become increasingly involved in the business world; more specifically in the dairy products of the American Farm School, both for their substantial contribution to trade. The strong presence of green marketing and green entrepreneurship is no accident. For some decades now, both the academic community through the promotion of eco-marketing, and citizens through their involvement in environmental movements have highlighted environmental issues and entrepreneurship as issues of particular importance. The same political stance seems to be followed by the European Union, which through community directives, programs and actions seems to support this kind of business outlook. This thesis analyzes the above topics and presents various questionnaires from consumers who buy the products. Moreover, the research results will be reflected in the business plan, which will include market research/strategy, resource requirements and financial details, etc. The researcher will review the project and conclude on its feasibility for the American Farm School, as well as the prospects and opportunities for the promotion of its products with the green marketing method.
Description: Includes bibliographical references and charts.
BSc (Hons) in International Food & Agribusiness Management
Length: 54 pages
Type: Dissertation
Publication Status: Not published
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

Files in This Item:
There are no files associated with this item.

This item is licensed under a Creative Commons License Creative Commons