Green marketing on the American Farm School products

Abstract

The project aims to evaluate the concepts of green entrepreneurship and green marketing, which have become increasingly involved in the business world; more specifically in the dairy products of the American Farm School, both for their substantial contribution to trade. The strong presence of green marketing and green entrepreneurship is no accident. For some decades now, both the academic community through the promotion of eco-marketing, and citizens through their involvement in environmental movements have highlighted environmental issues and entrepreneurship as issues of particular importance. The same political stance seems to be followed by the European Union, which through community directives, programs and actions seems to support this kind of business outlook. This thesis analyzes the above topics and presents various questionnaires from consumers who buy the products. Moreover, the research results will be reflected in the business plan, which will include market research/strategy, resource requirements and financial details, etc. The researcher will review the project and conclude on its feasibility for the American Farm School, as well as the prospects and opportunities for the promotion of its products with the green marketing method.