Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/187
Title: How 'trendy' are you? : study of the relationship between healthy food trends and consumption behavior among young urban professionals in the city of Skopje, FYROM
Authors: Kovacheva, Despina
Supervisors: Dimitrievski, Ivanche
Papadopoulos, Philip
Subjects LC: Dissertations, Academic
Consumer behavior
Food habits
Keywords: People life
People nutrition
Ajzen
Fishbein
Issue Date: Jun-2014
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The scope of the issue examined takes into account the people's personal life, their occupation and how do these two variables affect the nutritional diets on daily menu. Taking in consideration the trending culture of 'healthy eating' has influenced the people, this research examines in what relation they were affected. By using the theory of reasoned action and behavioral intentions by Ajzen and Fishbein, I analyzed observations and interviews, approaching the issue directly and examine people's life-world. After the analysis of each person, few results can be taken out as general: prominent is that the people in Skopje are busy most of the time which makes difficult for them toarrange their schedule.
Description: BSc (Hons) in International Business
Includes bibliographical references and illustrations
Length: 92 pages
Type: Dissertation
Publication Status: not published
URI: http://repository.afs.edu.gr/handle/6000/187
Repository: DAPL
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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