An evaluation of the capability of Tona Co. to export process meat products to Europe

Abstract

This research explores the European Union exporting regulation and legislation and the ability of an Albania company to become part of the EU market. The goal of this paper is to find out what may affect a third country company to enter in European markets and if an Albanian meat processor company (Tona Co.) is adequate and able to be part of EU markets. This paper evaluates and examines if this company can enter in European market. It makes an overall evaluation if the EU market, in terms of attractiveness: if EU is worthy for such a company to become part of. It estimates the legal framework requirements for entering to EU; if the EU legislation and regulation allows Tona Co. entering in EU markets. Moreover, it analyzes the situation in Albania. If the situation in Albania would allow and help the company to overcome the legal and business obstacles in order to enter EU. The primary research draws upon conclusions from and includes a sensory focus group with 30 Greek people and Albania emigrants, two Greek experts and an interview with company manager. Also, a secondary research is done in order to find out the European Union exporting laws and the standards that company needs to accomplish before exporting its products. It is found out that Albanian meat processor company, called Tona Co., can enter in European Union markets and this company is willing to make some changes in order to appropriate for EU markets.