Perceptions and purchasing behavior towards frozen food products in Serbia's consumers: a research on residents of Belgrade's middle class neighborhoods

Abstract

This paper investigates Serbian consumers' attitude towards frozen food products and draws upon both, secondary and primary sources of information. Also, it deals with the emerging trends in the Western European frozen food market, emphasizing time pressure and the dynamic lifestyle as the driving forces of frozen food products consumption. Upon the analysis of these trends, it was investigated the degree to which these trends coincide with the trends existing in the Serbian frozen food market. The empirical research alludes to fact that the time pressure consumer face, as a universal driver of frozen food consumption, prevails over any other obstacles we have revealed.