Utilizing affiliate marketing strategies for small business growth

Abstract

This thesis aims to: a. Review the current literature on affiliate marketing, focusing on strategies that work for small businesses. b. Explore how small business owners recognize and use affiliate marketing today, including the barriers they face. c. Identify the factors that make affiliate programs successful, especially the role of platforms like Pinterest in driving results. Through research and surveys, this study will provide small businesses with practical and actionable recommendations for implementing affiliate marketing into their strategies. By the end, the study aims to make affiliate marketing more accessible, understandable, and practical for small businesses looking to thrive.