Traditional and digital marketing strategies on pecan and walnut sales : quality as a competitive advantage

Abstract

Traditional and digital marketing strategies on pecan and walnut sales : quality as a competitive advantage is a dissertation that attempts to educate you on the food goods stated above in connection with the aforementioned marketing techniques. Information regarding the health benefits and quality of walnuts and pecan nuts will be included in the introduction. Following up on the literature study are details on the walnut and pecan markets, their growing popularity among health-conscious consumers, information on both conventional and digital marketing, consumer behavior around these food items, and online grocery shopping. Following the methodology section, which describes how our market research and survey were carried out, comes the analysis of the results. The final section of the discussion and conclusion will cover crucial subjects such imports from developing nations and the issues arising from this scenario. Finally, a conclusion and some thoughts will be included.