International olive and olive oil exports: opportunities and threats

Abstract

The global food business encompasses a substantial portion of the table olive and olive oil trade, which is marked by its historical background, cultural importance, and economic influence. But this business also has a lot of chances and problems, driven by things like changing customer tastes, geopolitical developments, technical breakthroughs, and market dynamics. The aforementioned comparative study integrates the viewpoints of many stakeholders to offer a thorough comprehension of the present situation and potential future directions of global exports of table olives and olive oil. Also, the research includes perspectives from four participants who discussed opportunities, challenges, strategies, and trends related to the sector. Participants provided viewpoints on topics like quality standards, geopolitical influences, technology advancements, sustainability practices, consumer preferences, competitive landscape, international collaborations, branding, marketing, economic factors, and emerging markets through structured interviews or surveys. Important conclusions drawn from the investigation show that individuals had differing opinions and shared themes. Market entrance obstacles, complicated regulations, geopolitical unpredictability, the effects of climate change, and volatility in the economy are among the challenges that have been noted. Participants did, however, also draw attention to the potential presented by expanding health consciousness, technology advancements, sustainability programs, market diversification, and global partnerships. Overall, the comparative research highlights the industry's resilience, adaptability, and development potential while providing insightful information about the complex structure of worldwide table olive and olive oil exports. This study attempts to educate stakeholders, politicians, researchers, and industry practitioners on the possibilities, difficulties, and strategic factors influencing this important sector's future course by combining a variety of viewpoints.