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Title: Factors affecting SMEs' internationalization in fruit and vegetable sector: evidence from Kosovo
Authors: Vila, Haziz
Supervisors: Karamanos, Anastasios
Despoudi, Stella
Subjects LC: Academic theses
Small business - Marketing
Export marketing
International business enterprises
SPSS (Computer file)
Food industry and trade
Keywords: SMEs
Internationalization strategies
Fruit and vegetable sector
Issue Date: May-2022
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The implementation of internationalization strategies for small and medium enterprises (SMEs) has become a crucial factor in their efforts to expand their operations and penetrate foreign markets. This study investigates the situation of SMEs of fruits and vegetable sector in Kosovo, the importance of implementation of internationalization strategies, and barriers to their internationalization in particular. The existing literature for the topic in hand has been used to support the development of questionnaire which has been distributed to SMEs of fruits and vegetable sector in Kosovo. A total of 85 responses were generated, after two weeks of data collection. The results have been illustrated in charts and figures, and thoroughly analyzed in Statistical Package for Social Sciences (SPSS) software. Overall, the results reveal that factors affecting SMEs’ internationalization of fruits and vegetable sector in Kosovo are mainly related to finance, internal capabilities, lack of required expertise and knowledge.
Description: Includes bibliographical references, color illustrations, and charts.
MSc in the Marketing for the Agro-Food Sector
Length: 60 pages
Type: Thesis
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Theses

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