Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/437
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dc.contributor.advisorKaramanos, Anastasios-
dc.contributor.advisorKrystallis, Athanasios-
dc.contributor.authorMilijevic, Srdjan-
dc.date.accessioned2021-10-21T09:32:12Z-
dc.date.available2021-10-21T09:32:12Z-
dc.date.issued2020-06-
dc.identifier.urihttp://repository.afs.edu.gr/handle/6000/437-
dc.identifier.urihttps://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=26017en_US
dc.descriptionIncludes bibliographical references and charts.en_US
dc.descriptionMSc in Marketing for the Agro-Food Sectoren_US
dc.description.abstractThis research aims to investigate “Nudging’ an intervention technique for more healthier consumers choices”. Nowadays consumers are more concerned about sustainable consumption, therefore the questions associated with that emphasize on their willingness and emphasizes on purchase behaviour towards healthier products. Research emphasize on investigation of “Nudge” influence among the Greek consumers and their buying behaviour choices conferring to the healthy food. Despite that research has aims to investigate the Initiatives among Greek retailers as well conferring to the promotion of healthy food consumption, which will give additional insights about nudging assumptions and consumers awareness towards nudging technique. Therefore, this research will be developed based on empirical evidence. Quantitative data (survey) will be distributed for data collection which will be further investigated through SPSS IBM statistical software.en_US
dc.formatSpiral bindingen_US
dc.format.extent106 pagesen_US
dc.language.isoen_USen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectNudgingen_US
dc.subjectConsumer choicesen_US
dc.subjectHealthy fooden_US
dc.subjectGreek consumersen_US
dc.subject.lcshAcademic thesesen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshFood habitsen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.otherPerrotis College - Theses - 2020en_US
dc.subject.otherMarketing for the agro-food sector. Perrotis Collegeen_US
dc.titleNudging: an intervention technique for healthier consumer choicesen_US
dc.typeThesisen_US
local.description.statusNot publisheden_US
local.repositoryHUBen_US
Appears in Collections:Theses

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