Internationalization of companies and marketing strategies

Abstract

This dissertation focuses on two major topics that analyze the process of business internationalization and its benefits. In the first part, it deals with the study of international markets and the ways in which their introduction to them can be achieved. This includes studying incentives, conducting market research, evaluating markets and selecting penetration strategies. The second part, concerns the marketing strategies that companies must follow when introducing their products to foreign markets. These strategies are product management, product pricing, product distribution and product promotion. Finally, research using quantitative methods is conducted using questionnaire handed out to companies that have been internationalized, which we analyze using the SPSS software.