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Title: Internationalization of companies and marketing strategies
Authors: Vavliaras, Nikolaos
Supervisors: Kartsiotis, George
Subjects LC: Dissertations, Academic
Export marketing
Marketing - Management
International business enterprises
New products - Marketing
Marketing research
SPSS (Computer file)
Keywords: Business internationalization
Foreign markets
Marketing strategies
Market evaluation
Issue Date: Sep-2020
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: This dissertation focuses on two major topics that analyze the process of business internationalization and its benefits. In the first part, it deals with the study of international markets and the ways in which their introduction to them can be achieved. This includes studying incentives, conducting market research, evaluating markets and selecting penetration strategies. The second part, concerns the marketing strategies that companies must follow when introducing their products to foreign markets. These strategies are product management, product pricing, product distribution and product promotion. Finally, research using quantitative methods is conducted using questionnaire handed out to companies that have been internationalized, which we analyze using the SPSS software.
Description: Includes bibliographical references and charts.
BSc (Hons) in International Business
Length: 39 pages
Type: Dissertation
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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