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dc.contributor.advisorKaramanos, Anastasios-
dc.contributor.authorStavrinidi, Danai-
dc.descriptionMSc in Marketing for the Agro-Food Sectoren_US
dc.descriptionIncludes bibliographical references, illustrations, and charts.en_US
dc.description.abstractThe main aim of this research is to find the reasons that do not allow Greek farmers to adopt Precision Agriculture technologies more easily and at a rate comparable to other European countries. Furthermore, finding out about the potential variables that lower rates would help to find out the things that do encourage farmers to spend the needing money into using more advance technologies. It has been shown in other research that has taken place in Europe and all around the world that motivating farmers to use new technologies has been difficult. However little has been made known for areas such as Greece. The research followed a mixed method, in which a questionnaire was used and distributed online to farmers wanting to take part but also through a series of interviews done through the use of phone communications. A total sample of 85 participants was selected through the help of social media and contacts in various areas of Greece. The research was based on the adoption model proposed by Van es in Views of Irish Farmers on Smart Farming Technologies. Along with the adoption model qualitative research methods were used, mostly thematic analysis. In conclusion, Greece is significantly behind other nations, especially those in Europe, in adoption rates and it appears to lack the necessary technological background to accomplish it in the near future.en_US
dc.formatHard coveren_US
dc.format.extent63 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectPrecision agricultureen_US
dc.subjectGreek farmersen_US
dc.subjectSmart farming technologiesen_US
dc.subject.lcshAcademic thesesen_US
dc.subject.lcshPrecision farmingen_US
dc.subject.lcshPrecision farming - Greeceen_US
dc.subject.lcshSPSS (Computer file)en_US
dc.subject.lcshQuantitative researchen_US
dc.subject.lcshQualitative researchen_US
dc.subject.lcshMarketing researchen_US
dc.subject.lcshFarmers - Greece - Researchen_US
dc.subject.otherPerrotis College - Theses - 2020en_US
dc.subject.otherMarketing for the agro-food sector. Perrotis Collegeen_US
dc.titleDrivers and impediments in the adoption of precision agriculture (PA) technologies by farmers in Greeceen_US
local.description.statusNot publisheden_US
Appears in Collections:Theses

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