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  4. School of Undergraduate Studies (Bachelor)
  5. Digital Marketing Management (BA)

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 8 of 8
Issue DateTitleAuthor(s)Editor(s)Type
May-2025The role of digital marketing in enhancing listener engagement for local radio stationsPetrova, Alexandra-Dissertation
2025Utilizing affiliate marketing strategies for small business growthChiropoulos, Evangelos-Dissertation
May-2025The role of social media in promoting custom furniture: a case study in the Greek marketBaharoudis, Eleftherios-Dissertation
Apr-2024Influencer marketing: impact of influencer marketing on small businessesZimnas, Athanasios-Dissertation
Apr-2024Digital marketing in tourism industry: influence of social media, search engine optimization and online advertisingSotirakou, Rafaella Maria-Dissertation
2024Niche influencer marketing in the age of micro communities: modern-day community-centric marketing strategiesFournatzi, Christina Danae-Dissertation
May-2024The impact of targeted digital marketing ads on brand Image in the Greek marketDigkas, Christos Georgios-Dissertation
May-2024Influencer marketing: a parallel analysis of beauty and fashion industries and their impact on Greek consumersGourgouri, Sofia-Dissertation
Collection's Items (Sorted by Submit Date in Descending order): 1 to 8 of 8

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