Consumers' preferences for organic products

Abstract

Nowadays, organic products have become more and more popular, becoming the first choice in consumers' preferences. This is due to the uncertainty consumers have of what they eat, the concern about whether what they eat is healthy, seeking for taste and quality in food, as well as the desire and the need to keep the environment unpolluted. The purpose of this research is to investigate mainly the profile of consumers of organic products and consumers, who do not purchase organic products. In the survey participated 150 food consumers in the Prefecture of Thessaloniki, which were ultimately divided into two categories: 1) Non-consumers of organic food and 2) Organic food consumers. Consumers submitted their views on organic products, which were captured using a questionnaire specifically drawn up for this research. The present study attempts to use the methods of Data Analysis Methods to highlight the profile of consumers who purchase or not organic food with regard to their attitudes.