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dc.contributor.advisorMisirlis, Nikolaosen_US
dc.contributor.advisorKrystallis, Athanasiosen_US
dc.contributor.authorSazdova, Dorisen_US
dc.descriptionMSc in Marketing for the Agro-Food Sectoren_US
dc.descriptionIncludes bibliographical references, illustrations and charts.en_US
dc.description.abstractThe thesis allows its theoretical and practical application in further research by the academic public. At the same time, the thesis represents a database of relevant information regarding to the e-commerce (with particular focus to the online grocery) that can be useful for customers but for companies and society in whole. This research aims at identifying online sales of food and beverages in the Balkans, as well as analyzing the challenges that consumers face with. Primary data of the thesis is based on a comparative research among Greece and North Macedonia, provided by a survey with completed online and in-person questionnaire.All finding results are presented in numerical form including tools such as SPSS and Excel, through a range of charts and graphs with perceived an overall correlation, ratio, interval and value based on its quantitative analysis. As a secondary source in this research, data obtained through a range of international organizations, agencies, bodies, authorities is presented in a form of specific technical and trade reports, analyzes, publications and articles. The attitudes of the academic public dealing with digital marketing worldwide have also been taken into consideration. Hence, the originality of the thesis is reflected in updated and relevant data gained through the survey, regarding Balkans consumers' experiences, towards online grocery.en_US
dc.formatHard coveren_US
dc.format.extent84 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectOnline groceryen_US
dc.subjectOnline customersen_US
dc.subjectDigital marketingen_US
dc.subjectOnline experienceen_US
dc.subject.lcshAcademic thesesen_US
dc.subject.lcshFood habitsen_US
dc.subject.lcshElectronic commerceen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.otherPerrotis College - Theses - 2019en_US
dc.subject.otherMarketing for the agro-food sector. Perrotis Collegeen_US
dc.titleChallenges that consumers face when buing food/drink products onlineen_US
local.description.statusnot publisheden_US
local.repository'George and Charlotte Draper' Information and Media Huben_US
Appears in Collections:Theses

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