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Title: Challenges that consumers face when buing food/drink products online
Authors: Sazdova, Doris
Supervisors: Misirlis, Nikolaos
Krystallis, Athanasios
Subjects LC: Academic theses
Food habits
Electronic commerce
Branding (Marketing)
Keywords: Online grocery
Online customers
Digital marketing
Online experience
Issue Date: 2019
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The thesis allows its theoretical and practical application in further research by the academic public. At the same time, the thesis represents a database of relevant information regarding to the e-commerce (with particular focus to the online grocery) that can be useful for customers but for companies and society in whole. This research aims at identifying online sales of food and beverages in the Balkans, as well as analyzing the challenges that consumers face with. Primary data of the thesis is based on a comparative research among Greece and North Macedonia, provided by a survey with completed online and in-person questionnaire.All finding results are presented in numerical form including tools such as SPSS and Excel, through a range of charts and graphs with perceived an overall correlation, ratio, interval and value based on its quantitative analysis. As a secondary source in this research, data obtained through a range of international organizations, agencies, bodies, authorities is presented in a form of specific technical and trade reports, analyzes, publications and articles. The attitudes of the academic public dealing with digital marketing worldwide have also been taken into consideration. Hence, the originality of the thesis is reflected in updated and relevant data gained through the survey, regarding Balkans consumers' experiences, towards online grocery.
Description: MSc in Marketing for the Agro-Food Sector
Includes bibliographical references, illustrations and charts.
Length: 84 pages
Type: Thesis
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Theses

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