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Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/259
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dc.contributor.authorSazdova, Dorisen_US
dc.date.accessioned2019-09-22T16:05:22Z-
dc.date.available2019-09-22T16:05:22Z-
dc.date.issued2017-05-
dc.identifier.urihttp://repository.afs.edu.gr/handle/6000/259-
dc.identifier.urihttps://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=23963en_US
dc.descriptionBSc (Hons) in International Businessen_US
dc.description.abstractThe study focuses on the characteristics of FYROM e-commerce, from a customer's point of view, providing highlights how different approaches and strategies implemented by e-commerce companies are perceived by end customers. While the revolutionized online sales are going worldwide, unfortunately for the domestic (FYROM) online market this type of sale is just at the beginning, making domestic online market is the main motive for the preparation of this thesis in order to identify the causes and circumstances that contribute to modest performance of the domestic online sellers from one and perceptions and habits of domestic population towards online shopping from another, providing variety of possible strategies for their future development.en_US
dc.formatHard coveren_US
dc.format.extent91 pagesen_US
dc.language.isoenen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectInterneten_US
dc.subjecte-commerceen_US
dc.subjectOnline shoppingen_US
dc.subjectOnline vendorsen_US
dc.subjectGlobalizationen_US
dc.subjectNetworken_US
dc.subjectMarketing strategyen_US
dc.subjectCustomersen_US
dc.subjectWeb siteen_US
dc.subjectSocial mediaen_US
dc.subjectPerceptionen_US
dc.subjectHabitsen_US
dc.subjectBehavioren_US
dc.subjectSafety and securityen_US
dc.subjectOpinionen_US
dc.subjectAccounten_US
dc.subjectPaymenten_US
dc.subjectCardsen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshElectronic commerceen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshExportsen_US
dc.subject.otherPerrotis College - Dissertations - 2017en_US
dc.subject.otherInternational food and agribusiness management. Perrotis Collegeen_US
dc.titleDigital marketing strategies and customers perception in FYROMen_US
dc.typeDissertationen_US
local.description.statusNot publisheden_US
local.repositoryDAPLen_US
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