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Title: | Digital marketing strategies and customers perception in FYROM |
Authors: | Sazdova, Doris |
Subjects LC: | Dissertations, Academic Consumer behavior Electronic commerce Branding (Marketing) Exports |
Keywords: | Internet e-commerce Online shopping Online vendors Globalization Network Marketing strategy Customers Web site Social media Perception Habits Behavior Safety and security Opinion Account Payment Cards |
Issue Date: | May-2017 |
Publisher: | Perrotis College Cardiff Metropolitan University |
Abstract: | The study focuses on the characteristics of FYROM e-commerce, from a customer's point of view, providing highlights how different approaches and strategies implemented by e-commerce companies are perceived by end customers. While the revolutionized online sales are going worldwide, unfortunately for the domestic (FYROM) online market this type of sale is just at the beginning, making domestic online market is the main motive for the preparation of this thesis in order to identify the causes and circumstances that contribute to modest performance of the domestic online sellers from one and perceptions and habits of domestic population towards online shopping from another, providing variety of possible strategies for their future development. |
Description: | BSc (Hons) in International Business |
Length: | 91 pages |
Type: | Dissertation |
Publication Status: | Not published |
URI: | http://repository.afs.edu.gr/handle/6000/259 https://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=23963 |
Repository: | DAPL |
Restrictions: | All rights reserved Attribution-NonCommercial 4.0 International |
Language: | en |
Appears in Collections: | Dissertations |
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