Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/259
Title: Digital marketing strategies and customers perception in FYROM
Authors: Sazdova, Doris
Subjects LC: Dissertations, Academic
Consumer behavior
Electronic commerce
Branding (Marketing)
Exports
Keywords: Internet
e-commerce
Online shopping
Online vendors
Globalization
Network
Marketing strategy
Customers
Web site
Social media
Perception
Habits
Behavior
Safety and security
Opinion
Account
Payment
Cards
Issue Date: May-2017
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The study focuses on the characteristics of FYROM e-commerce, from a customer's point of view, providing highlights how different approaches and strategies implemented by e-commerce companies are perceived by end customers. While the revolutionized online sales are going worldwide, unfortunately for the domestic (FYROM) online market this type of sale is just at the beginning, making domestic online market is the main motive for the preparation of this thesis in order to identify the causes and circumstances that contribute to modest performance of the domestic online sellers from one and perceptions and habits of domestic population towards online shopping from another, providing variety of possible strategies for their future development.
Description: BSc (Hons) in International Business
Length: 91 pages
Type: Dissertation
Publication Status: not published
URI: http://repository.afs.edu.gr/handle/6000/259
Repository: DAPL
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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