Co-creator of agricultural tourism: Argolida, case study

Abstract

In this study an attempt was made for understanding the motives that have an impact on the potential tourists' decision making process concerning their touristic destinations. More specifically, this paper tried to understand the patterns in which the potential customers perceive the rural tourism and the applicability of the co creation method of applying this touristic activity. In addition, the pas experiences of the customers and their impact on the future decision were made. This research is constructed as it follows: Introduction, Literature Review, Methodology, Results, Analysis, Discussion and Conclusions together with Recommendations. References and Appendixes support the research with further information. The quantitative research method was used to gather the primary data and 85 questionnaires were filled by the respondents. The questionnaires were sent electronically to the customers of the Yoleni's company and the research had part of it related to a product line that is being sold by this company online. Based on the findings of this research, it can be stated that this research contribute on the scientific research regarding the co creation of the rural tourism experience. It also contributed and can be used as a guide for the touristic companies who wish to develop such rural tourism activities. The companies can use the present findings on understanding the factors that better impact the decision of different tourists on choosing a specific touristic destination.