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Title: Thessaloniki as a study abroad destination : the quantitative analysis of the American students perception
Authors: Chantzaras, Pantelis
Supervisors: Papadopoulos, Philip
Subjects LC: Dissertations, Academic
Foreign study
Consumer behavior
Decision making
College students - Case studies
Keywords: Study abroad
Theory of Planned Behavior
American students
Issue Date: 2015
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: This study aimed to deliver an analysis of the motives that push the American students into the decision of choosing Thessaloniki, Greece as their Study Abroad destination. The dissertation is made up by the following chapters: Introduction, Literature Review, Methodology, Analysis and Discussion and Conclusions and Recommendations. Through the use of the quantitative research methods and the adaptation of the Theory of Planned Behavior, the set of questionnaires were designed and delivered to the American students that have attended Study Abroad program in Thessaloniki the last two years. The findings suggested that the ability of such programs to provide an opportunity for improvement of the student's learning of a foreign culture and self-development were seen as important factors that help them decide the potential destination. In addition, the climate, costs of living and hospitality of the host country are regarded as important motives as well. This study is the first to use the TPB and the findings and outcomes of it can be used by the research community for performing future similar ones. In addition, it helps the institutions of education on building more efficient strategies and study abroad programs.
Description: Includes bibliographical references and illustrations
BSc (Hons) in International Business
Length: 38 pages
Type: Dissertation
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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