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dc.contributor.advisorPapadopoulos, Philipen_US
dc.contributor.authorPavlovska, Aleksandraen_US
dc.descriptionBSc (Hons) in International Agribusiness Managementen_US
dc.descriptionIncludes bibliographical references, charts and illustrationsen_US
dc.description.abstractThis study maps the terrain of public narratives related to Mediterranean diet and cuisine through the investigation of electronic social media in the United States of America. The theoretical part of this paper emphasizes the role of food in today's post modern society and the overarching food narratives. Mediterranean food, in its various manifestations, embodies numerous narratives that extend well beyond the simplistic understanding of food as a nutritious source exclusively. The background of the research is ethnographic and a combination of both qualitative and quantitative content analysis was utilized. The research is conducted in three parts: Google trends, blogs and restaurant analysis. The findings are in agreement with the theoretical background that the health attributes of the Mediterranean diet are a possible solution to the unhealthy food practices of the American society. It is important to note that this diet is perceived as a generic diet, although it is composed by more than twenty national cuisines. In addition, the popularity of this cuisine is evident through the dominant social practice of dining out and through seeking advice or instructions online. The only cuisine with a national bearing is the Greek cuisine and herbs, spices, salads and chicken prevail as the most popular Mediterranean ingredients and dishes. This research study is of interest to marketers and food businesses.en_US
dc.formatHard coveren_US
dc.format.extent67 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectMediterranean dieten_US
dc.subjectMediterranean cusineen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshFood consumptionen_US
dc.subject.lcshDiet - Mediterranean Regionen_US
dc.subject.lcshHealth - Nutritional aspectsen_US
dc.subject.lcshFood - Marketing - Moral and ethical aspectsen_US
dc.subject.otherPerrotis College - Dissertations - 2013en_US
dc.subject.otherInternational food and agribusiness management. Perrotis Collegeen_US
dc.titleAn examination of the place of Mediterranean cuisine in the American foodscape : a social media based analysisen_US
local.description.statusNot publisheden_US
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