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Title: Swedish perceptions of Greek food products
Authors: Charitonidou, Stella
Subjects LC: Dissertations, Academic
Consumer behavior
Food consumption
Keywords: Terroir concept
Consumer behavior
Swedish consumers
Issue Date: Jun-2014
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: The purpose of this study was to identify the relevance of terroir concept on the purchasing behavior of the Swedish consumers and to investigate the Swedish consumer's attitudes towards the Greek Coo. The dissertation is divided into five main sectors: introduction, literature review, methodology, results and analysis, discussion and conclusion. In order for the reader to provide with further information on the research appendices and references are used. In the present study a quantitative approach was used. More specifically, 108 questionnaires were completed, 101 by Swedish consumers and 7 by Professionals in the food business field. Furthermore, the models of Coo were used for the analysis of the results of the study Results show that Coo and terroir have an impact on the preferences of the Swedish consumers. Moreover, the majority of the consumers indicate that they are familiar with Greek food products, but at the same time they are not using them in their everyday life probably because Greek tastes may seem unusual for them. Several limitations of the work were recognized which had an impact on the way of collecting the data. One of the constraints was the fact that the researcher had only one week in Sweden for collecting questionnaires. This study can provide the marketers in the food business area a deeper understanding of the Swedish consumers' preferences and also the factors that impact their preferences.
Description: BSc (Hons) in International Agribusiness
Includes bibliographical references, charts and illustrations
Length: 92 pages
Type: Dissertation
Publication Status: Not published
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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