Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorZerva, Domnaen_US
dc.descriptionBsc (Hons) in International Businessen_US
dc.descriptionIncludes bibliographical references charts and illustrationsen_US
dc.description.abstractEvery enterprise has the need of advertisement, since neither the one that has the best product nor the best service can be sure that customers will buy it. without prompting. The promotion of enterprises may be done with several forms (brochures, advertisements in the press): one of them is through the internet. This dissertation was an attempt to record the number of agrotourism enterprises that choose the internet for advertisement, then focused on measuring the adequacy of their design and finally evaluated the way of responding to specific client requests. For the first phase of this evaluation five criteria were used; content of information, interaction, communication, design & usefulness, and security. Each criterion consisted of a number of different issues. Each issue scored 10 points and depending on the number of issues available to each criterion, websites were categorized in low, medium or high level of content. For the second phase, an e-mail was sent to the enterprises as from a potential customer and was evaluated in three categories: time to respond, response to questions and overall style of answer. Finally, the results of the second section were compared with a selected Italian enterprise which responded to the specific email. The results of the analysis showed that approximately half of the enterprises use the internet as a marketing tool. Most of the enterprises have medium level of content and the 55% responded to the e-mail generally in 2-3 days, replying mostly from 5 to 8 questions with overall style of answer, most of the times, neutral. The Italian reply was far better than the Greek replies with time to respond in 2 hours, answered all the questions and with overall style of answer; being polite and with willingness to help.en_US
dc.formatHard coveren_US
dc.format.extent98 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectInternet marketingen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshInternet marketingen_US
dc.subject.otherPerrotis College - Dissertations - 2011en_US
dc.subject.otherInternational food and agribusiness management. Perrotis Collegeen_US
dc.titleAn analysis of the effectiveness of websites as a promotional tool of agrotourism enterprises in northern Greeceen_US
local.description.statusNot publisheden_US
Appears in Collections:Dissertations

Files in This Item:
There are no files associated with this item.

This item is licensed under a Creative Commons License Creative Commons