Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/212
Title: Customer attractiveness : the case of Enkelana Coffeehouse
Authors: Dervishllari, Emiljano
Subjects LC: Dissertations, Academic
Consumer behavior
Customer services - Marketing
Customer loyalty
Keywords: Consumer behavior
Customer attractiviness
Issue Date: Jun-2011
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: Marketing literature provides little discussion on the Customer Attractiveness. However, some authors have considered it as very important factor in terms of buyer seller relationship. Therefore, marketing approaches such as CS, CL, MM, CP, etc, were conducted for setting the objectives of the dissertation with the aim to present, analyze, discuss and interpret the Customer Attractiveness in Enkelana Coffeehouse. The research methodology used for utilising these objectives was chosen the com- bination of the two basic methods: quantitative and qualitative research. A survey was distributed to the clients of Enkelana coffeehouse, and an interview was conducted with the owner of the coffeehouse. Overall it was found that the owner's opinion ac- cords with the survey's results. However, he did not agree on the two main problems (high prices and low promotion) on which clients complained.
Description: BSc (Hons) in International Agribusiness Management
Includes bibliographical references and illustrations
Length: 87 pages
Type: Dissertation
Publication Status: not published
URI: http://repository.afs.edu.gr/handle/6000/212
Repository: HUB
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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