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dc.contributor.authorDashi, Visaren_US
dc.descriptionBSc (Hons) in International agribusiness management - Marketing management for the food industryen_US
dc.descriptionIncludes bibliographical references, charts and illustrationsen_US
dc.description.abstractIn the present study, an attempt was made to identify the foreign satisfaction in restaurants in Pristina, Kosovo. The study was based on quantitative research; in particular 120 questionnaires were conducted successfully. In addition, Customers' Meal Experience Model (CMEM) was used in order to observe how can the five variables contained in (CMEM) influence the customer satisfaction in restaurants. The five variables used for this study were: The Core Product, The Restaurant Interior, The Personal Social Meeting, The Company and The Restaurant Atmosphere. According to the findings which derived from the questionnaires, we can say that overall the foreigners appreciate the dining experience in the restaurants in Prisitina, especially the atmosphere of the restaurant, which in most scenarios scored higher than the other variables regarding the general satisfaction. However, the results from the three hypotheses showed that the validity of this model has been only partially confirmed. Nevertheless, it can be useful in the sense that it can be used as a structure for future detailed empirical research. The significance of this study is that it can assist the restaurant owners in Kosovo to understand the foreigners' needs and wants when dining at a restaurant.en_US
dc.formatHard coveren_US
dc.format.extent68 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectCustomers' Meal Experience Modelen_US
dc.subjectForeign satisfactionen_US
dc.subjectConsumer behavioren_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshConsumers' preferencesen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshDecision makingen_US
dc.subject.otherPerrotis College - Dissertations - 2013en_US
dc.subject.otherInternational food and agribusiness management. Perrotis Collegeen_US
dc.titleAn empirical evaluation of the satisfaction of foreign dinners at restaurants in the city of Pristina, Kosovoen_US
local.description.statusNot publisheden_US
Appears in Collections:Dissertations

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