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Title: Perceptions and purchasing behavior towards frozen food products in Serbia's consumers: a research on residents of Belgrade's middle class neighborhoods
Authors: Pocuca, Perica
Supervisors: Papadopoulos, Philip
Subjects LC: Dissertations, Academic
Consumer behavior
Food consumption
Food habits
Frozen foods
Keywords: Consumer behavior
Frozen food
European Market
Issue Date: Dec-2012
Publisher: Perrotis College
Cardiff Metropolitan University
Abstract: This paper investigates Serbian consumers' attitude towards frozen food products and draws upon both, secondary and primary sources of information. Also, it deals with the emerging trends in the Western European frozen food market, emphasizing time pressure and the dynamic lifestyle as the driving forces of frozen food products consumption. Upon the analysis of these trends, it was investigated the degree to which these trends coincide with the trends existing in the Serbian frozen food market. The empirical research alludes to fact that the time pressure consumer face, as a universal driver of frozen food consumption, prevails over any other obstacles we have revealed.
Description: BSc (Hons) in International Agribusiness Management
Includes bibliographical references, charts and illustrations
Length: 90 pages
Type: Dissertation
Publication Status: Not published
Repository: DAPL
Restrictions: All rights reserved
Attribution-NonCommercial 4.0 International
Language: en
Appears in Collections:Dissertations

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