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dc.contributor.authorVasileiou, Eftychiaen_US
dc.descriptionBSc (Hons) in International Agribusiness Managementen_US
dc.descriptionIncludes bibliographical references, charts and illustrationsen_US
dc.description.abstractThis dissertation is focused on the rural tourism industry in Greece and the satisfaction the customers obtain from experiencing rural tourism. There are limited researches en evaluating consumer satisfaction on sustainable forms of tourism in both for Greece and worldwide. However, understanding consumer satisfaction is a key element for achieving optimum service quality. Additionally, tourism for Greece is a very prosperous industry and has a well established reputation. The current research was conducted in the rural area of Kastoria in northern Greece in a rural tourism enterprise called "Aposkepos" which is located at the outskirts of the town of Kastoria in the homonymous village Aposkepos. The minor objectives of the research were to identify whether the region of Kastoria contributed in consumer satisfaction and the ways this was achieved. The research methods employed to test consumer satisfaction were frequency distributions, bar charts and the non-parametric tests Spearman and Kendall's tau b in order to explore for significance in the data. The data were obtained through the use of questionnaires which were distributed to guests of "Aposkepos" mansion. Five point Likert-scales were used for the evaluation of the variables that literature suggested to affect satisfaction. The results showed that satisfaction consumers received is attributed mainly to: relaxation, enjoyment of the scenery, hospitality of the staff, environmental conservation, absence of pollution, neatness of the facilities, escape from city life and soap-making activity. From the comments another factor that caused satisfaction emerged which is the local food that the mansion offers.en_US
dc.formatHard coveren_US
dc.format.extent67 pagesen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.subjectConsumer satisfactionen_US
dc.subjectSpearman ranken_US
dc.subjectKendall ranken_US
dc.subjectKendall's ranken_US
dc.subjectSpearman's ranken_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshConsumer satisfactionen_US
dc.subject.otherInternational food and agribusiness management. Perrotis Collegeen_US
dc.subject.otherPerrotis College - Dissertations - 2011en_US
dc.titleIdentifying customer satisfaction in the rural tourism industry in Kastoria, Greece: the case study of Aposkeros mansionen_US
local.description.statusnot publisheden_US
Appears in Collections:Dissertations

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