Please use this identifier to cite or link to this item: http://repository.afs.edu.gr/handle/6000/153
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dc.contributor.authorMorava, Brikena-
dc.date.accessioned2019-06-13T11:47:11Z-
dc.date.available2019-06-13T11:47:11Z-
dc.date.issued2010-
dc.identifier.urihttp://repository.afs.edu.gr/handle/6000/153-
dc.identifier.urihttps://librarycatalog.afs.edu.gr/cgi-bin/koha/opac-detail.pl?biblionumber=16525en_US
dc.descriptionBSc (Hons) in Marketing Management for the Food Industryen_US
dc.description.abstractOver the past decades there has been dramatic increase in fast food consumption. The issue has grown in importance in light not only of the quality of food served but also of the quality of service offered. The aim of this research was to examine the degree of satisfaction offered by the quality of services of Simply Burgers fast food outlet located in Cosmos (a shopping mall) in Thessaloniki, Greece, and identify areas for potential improvements. For this reason, some literature on the importance of the quality of service, factors that influence customer satisfaction and dissatisfaction, key functions within an organization such as Human Resource to emphasize the Management and Critical Success Factors, were presented importance of the topic. The research method used for this purpose was quantitative, based on the SERVQUAL model. The results show that Simply Burgers despite of some large gaps in the Tangible dimension, is generally doing well, being evaluated by its customers with an overall service quality gap score of -0.67, a measurement that does not necessarily indicate that the customer is not satisfied. The paper concludes with some recommendations for improvement.en_US
dc.formatHard coveren_US
dc.format.extent88 pagesen_US
dc.language.isoenen_US
dc.publisherPerrotis Collegeen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.rightsAll rights reserveden_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectConsumer behavioren_US
dc.subjectFast fooden_US
dc.subjectSimply Burgersen_US
dc.subjectServqualen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshConsumer satisfactionen_US
dc.subject.lcshCustomer services - Evaluationen_US
dc.subject.lcshQuantitative research - Methodologyen_US
dc.subject.otherPerrotis College - Dissertations - 2010en_US
dc.subject.otherMarketing and management for the food industry. Perrotis Collegeen_US
dc.titleEvaluation of the quality of services of a fast food outlet using the servqual methodology : the case of Simply Burgersen_US
dc.typeDissertationen_US
local.description.statusNot publisheden_US
local.repositoryDAPLen_US
Appears in Collections:Dissertations

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