DSpace Collection:
http://repository.afs.edu.gr/handle/6000/307
2023-01-28T18:27:35ZThe influence of social media on the buying behavior of Greek farmers on the purchase of agricultural machinery
http://repository.afs.edu.gr/handle/6000/522
Title: The influence of social media on the buying behavior of Greek farmers on the purchase of agricultural machinery
Authors: Gkavliaroudis, Sideris
Abstract: To what extent do social media influence the buying behavior of Greek consumers involved in the agricultural sector? How much time does the average Greek farmer and entrepreneur spend on social media? To what extent do they trust the information through social media? Which social media are used the most? This research attempts to answer these useful questions and more, but also to draw conclusions about how social media influences users' decisions. Our research focuses on people involved in agriculture and the agri-food sector, for whom we collected a satisfactory number of responses to the questionnaire distributed electronically via google forms . starting from the reasons why consumers use social media (information, entertainment,etc.) we present both descriptively and quantitatively the results of the questionnaire, trying to correlate variables such as the time spent by users on social media and the extent to which they are influenced by it. Social media is a powerful tool for promoting products/services.
Description: Includes bibliographical references, charts, illustrations, and appendix.; MSc (Hons) in Marketing for the Agro-food sector2022-06-01T00:00:00ZFactors affecting SMEs' internationalization in fruit and vegetable sector: evidence from Kosovo
http://repository.afs.edu.gr/handle/6000/516
Title: Factors affecting SMEs' internationalization in fruit and vegetable sector: evidence from Kosovo
Authors: Vila, Haziz
Abstract: The implementation of internationalization strategies for small and medium enterprises (SMEs) has become a crucial factor in their efforts to expand their operations and penetrate foreign markets. This study investigates the situation of SMEs of fruits and vegetable sector in Kosovo, the importance of implementation of internationalization strategies, and barriers to their internationalization in particular. The existing literature for the topic in hand has been used to support the development of questionnaire which has been distributed to SMEs of fruits and vegetable sector in Kosovo. A total of 85 responses were generated, after two weeks of data collection. The results have been illustrated in charts and figures, and thoroughly analyzed in Statistical Package for Social Sciences (SPSS) software. Overall, the results reveal that factors affecting SMEs’ internationalization of fruits and vegetable sector in Kosovo are mainly related to finance, internal capabilities, lack of required expertise and knowledge.
Description: Includes bibliographical references, color illustrations, and charts.; MSc in the Marketing for the Agro-Food Sector2022-05-01T00:00:00ZConsumers' purchase intention towards meat substitute products: data analysis and results of quantitative research
http://repository.afs.edu.gr/handle/6000/515
Title: Consumers' purchase intention towards meat substitute products: data analysis and results of quantitative research
Authors: Tsouloufis, Achilleas
Abstract: The goal of this study is to determine what factors influence consumers' purchase intentions towards plant-based meat substitutes, as well as the impact of these factors on buying behavior. Changes in diet, leading a better lifestyle, and a trend to consume less meat and more meat replacements have all been associated with younger consumers in recent years, and so younger people may consume more meat alternatives. The Theory of Planned Behavior was used as the study's research model. A quantitative was conducted in the form of a questionnaire, with the respondent sample ranging in age from 18 to 60, and the study area being central and northern Greece. The survey examined five main hypotheses and their effect on consumers’ purchase intention: attitude (A), subjective norms (SN), perceived behavioral control (PBC), environmental concern (EC), and food neophobia (FN). The questionnaire included also some demographic questions (gender, age, income, marital status, occupation, income.) After the collection of data has been collected, the data were analyzed statistically using SPSS software, as well as compared to current bilbliography.
Description: Includes bibliographical references, illustrations, and graphs.; MSc in Marketing for the Agro-Food Sector2021-01-01T00:00:00ZLogistics and distribution strategies in the fresh fruit supply chain: the case of kiwis in Pieria
http://repository.afs.edu.gr/handle/6000/513
Title: Logistics and distribution strategies in the fresh fruit supply chain: the case of kiwis in Pieria
Authors: Panagiotopoulou, Anastasia
Abstract: "This dissertation is a study of the Greek logistics chain in combination with kiwis, the main crop in the prefecture of Pieria. Through the present research, an attempt is made to study the factors that influence and support this crop in the specific area, but also show how logistics can help producers get better in the field. Pieria in Greece is the first region in kiwi production." ~ from the Introduction.
Description: Includes bibliographical references and illustrations.; MSc in the Marketing for the Agro-Food Sector2022-01-01T00:00:00Z